Ulta Beauty is the largest specialty beauty retailer in the United States. We put our guests at the center of all we do, committing to offer unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.  

The Digital Innovation team was created as part of Ulta Beauty’s commitment to accelerate innovation, with the mission of bridging the digital and physical journeys by leveraging technology to help create a differentiated and relevant guest experience. 

GlamST is a Uruguayan startup that was acquired by Ulta Beauty in 2018. Following the acquisition, GlamST became the augmented reality (AR) partner, a key part of the Digital Innovation team that develops experiences combining AR, artificial intelligence (AI) and machine learning technologies.  

With a team of 20 engineers, developers and researchers, AR innovation at Ulta Beauty researches and creates state of the art algorithms in computer vision and machine learning oriented towards applications in makeup simulation, skincare analysis and AR.